REBOOTR'S 'NEUROPLAY' PROGRAMS FOR ATTRACTING PEOPLE BACK TO THE OFFICE
Create connection between lease-holders • Get something you can't at home • Identify the office as a place you can do amazing things with other people • Offer alongside youga, massage or other building-wide benefits LET'S CHAT
‘Hub and home’: New norm for workers is a grim reality for office owners
6/3/2021
Office landlord GPT’s boss Bob Johnston is not quite ready to pull up the white flag in the battle to get workers back to city offices, but he admits the remote working trend is here to stay.
Big landlords are shielded from immediate flight risk by long 10-year leases locking in blue-chip tenants, but they face an existential threat of their glass towers losing relevance to a modern dispersed workforce.
Incentives, the [cost of the] sweeteners (like rent-free periods and office fit-outs) are rising fast, eating into the books of real estate trusts. Over the next year, they are expected to hit 30% in Sydney and Melbourne, and rise even higher in Brisbane.
Meanwhile, investors, shaken by the pandemic, have marked down office and retail REIT shares across the ASX.
Pre-pandemic Dexus’ shares were around $13, now […] they are $9. GPT’s shares are trading at two thirds of their pre-COVID value.
REITs FACE ONGOING FINANCIAL PRESSURES AS TUES-WED-THURS OFFICE WORKING BECOMES PERMANENT
This is impacting A to C-grade properties on the social, financial and planning fron.
Noone should have to deal with this, however, here we are.
You need to get the vacancy rate lower, but the near future isn’t looking the best.
And you sourcing wide for (quick) fixes to this COVID-19/WFH/end of JobKeeper financial hit.
Office fit-outs to entice are important, however, people interact with people, not only objects. And you want to spend less money on sweeteners.
Your diary is open to innovative ideas that could be a part of your solution.
That’s where rebootr comes in.
GET PEOPLE EXCITED ABOUT …
BEING BACK SPENDING AND PLAYING IN THE CBD
MEETING, NETWORKING AND COLLABORATING WITH OTHERS IN YOUR BUILDING
STAYING IN THE CULTURE OF YOUR BUILDING, AND THE CBD
YOU’RE NOT THE ONLY ONE THINKING LATERALLY
The property industry is working on an initiative to entice workers back to the Sydney CBD on Fridays, but Lloyd-Hurwitz won’t divulge any details, other than to say it will be called Fab Friday. The aim is to “get a bit of FOMO going about lots of really cool things happening in the city on a Friday”.
“This means providing them compelling reasons to leave their homes and travel into the office including curated events, innovative office design and more visible leadership.”
“The office as the connector: There are very clear reasons why people want to come in. It’s social interaction. It’s a collaboration. It’s for that greater separation from work and home life. So how do you make sure that when people do come in to the office that you give them those.”
HERE’S HOW WE EASILY GET YOU THERE
⓵ Learn about what you need to achieve to overcome your present challenges
⓶ Create custom create roleplaying events together for the culture of that building
⓷ Measure the positive results from people and the ROI
A LITTLE BIT ABOUT IMPROVISATIONAL ROLE-PLAYING
Most issues stem from people not listening to each other. This miscommunication results in a number of inefficiencies, conflicts and generally lower productivity. This atmosphere also creates an unappealing workplace environment to be in. No wonder many find WFH a nicer place to be.
To help with this, improvisational role-plays act as:
- fun activities which adults can let go with playing with words, concepts and ideas. Think Lego®, but with words.
- building blocks for people to find solutions to their workplace relationship issues.
And you can use role-plays:
- as a signal to your building’s tenants that you care about culture and a positive working environment. You are on the same page as them.
- to lift the mood across the whole building.
- to attract new tenants, or keep the ones you have.