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Money vs relationships as the goal

Written by Eric Vigo

August 14, 2022

This might be a little controversial, but I thought I’d give it a shot anywayโ€ฆ

I talked recently with a good friend about entrepreneurs within her industry who focused too much on making money as the symbol of their success, as well as a massive status definer.

However in that process, they didn’t treat others (especially if they couldn’t get what they wanted out of you) while using language like ‘community’ and ‘working together’.

And it hit me: the money section of closing a ‘deal’ is really just the order taking. Whatever happens before it, defines how you go forwards with them. And they are in people-relationship industry!

Unfortunately, once they’ve got a deal, they need to get the next one to upkeep the focus on money.
So you lose your agency to the space of money first as your focus. It needs to be fed to stay dominant.

So trust that the money will come anyway (in most cases), and focus on the real work of relating better to people.

I’d love to know: have there been many you know who shifted away from the primary focus of money to people? How successful were they with earnings after that shift?

One Word Story

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